# AI Certifications

ISO/IEC 42001:2023 – Artificial Intelligence Management Systems (AIMS) Alison (2025)

Completed training on the first international standard for managing AI responsibly and transparently within organizations.

DeepLearning Specialization DeepLearning.ai (2020)

Completed Andrew Ng’s specialization covering neural networks, deep learning foundations, and real-world AI applications.

# Empirical Research

AI Advertising & Brand Loyalty Research Study (2025)

Led a study examining brand perception and loyalty between AI-generated and traditional ads.

This study explores how AI-generated ads influence consumer perception and brand loyalty, using Coca-Cola commercials as a controlled case. It compares traditionally produced vs. AI-generated ads across three key dimensions: trust, innovation, and perceived value—and examines how these factors predict loyalty.

Early questions include: Do AI-generated ads feel less trustworthy? More innovative? Just as valuable?

The research aims to offer practical insights for brands integrating AI into marketing—and test whether artificial creativity builds or breaks consumer relationships.

Dark Triad × AI Perception Research Study (2024)

Led a study examining individual differences and perception of AI.

Explored how personality traits—specifically Machiavellianism, narcissism, and psychopathy—influence how people perceive AI.

Findings showed that individuals high in Machiavellianism were more sensitive to AI-related threats, while those high in psychopathy were more optimistic about AI technology.

The study offers early insight into how personality shapes public responses to AI—and how we might craft smarter communication strategies around it.

# Academic Work

DEI Strategy Analysis: Salesforce (2025)

Assessed Salesforce’s diversity, equity, and inclusion (DEI) efforts. Evaluated internal challenges and proposed initiatives for sustainable cultural transformation.

Innovation Strategy Report: SAP (2025)

Assessed SAP’s innovation model and identified opportunities for strategic renewal within enterprise software. Explored alignment between innovation pipelines and long-term positioning.

Brand Strategy Case Study: SAP (2024)

Analyzed SAP’s brand positioning, brand equity, and market segmentation. Developed strategic recommendations for expanding customer perception and market reach.